As a games and game market researcher and marketer, I’ll try to explain the challenges we’ve faced in recent years, why the industry has struggled, and what the future holds for developers and publishers, especially smaller ones.
Recently, we’ve been conversing with partners and customers about the industry’s future, particularly for independent game developers and publishers (whatever “indie” means these days). The future doesn’t look bright, which shouldn’t surprise anyone who knows anything about marketing. As a games and game market researcher and marketer, I’ll try to explain the challenges we’ve faced in recent years, why the industry has struggled, and what the future holds for developers and publishers, especially smaller ones.