Narrative consultancy group Sweet Baby Inc. has become the target of an online harassment campaign for its consulting work on games like Alan Wake 2, Marvel’s Spider-Man 2 and Suicide Squad: Kill the Justice League.
Why? The answer is frustratingly hard to put down into words. Users on websites like Twitter and Kiwi Farms (a site known for organizing sometimes violent harassment campaigns) operating under the name “Sweet Baby Inc. Detected” have singled out the agency for allegedly having overarching influence on these games, and accused it of forcibly injecting a “political agenda” into them by advocating for diversity.