Weeks of racist backlash over Assassin’s Creed Shadows prompted Guillemot to speak out and encourage the larger industry to not let this behavior stand.
Since its reveal in May, Assassin’s Creed Shadows has courted racist backlash due to its co-lead Yasuke (famously known as the first Black samurai), and Ubisoft CEO Yves Guillemot has no time for it.
During a newly published company Q&A, Guillemot was asked about facets of the industry he’s disappointed by. He went on to talk about the “malicious and personal attacks” directed at Ubisoft staff, some of which came courtesy of Twitter head Elon Musk.
“I want to make it clear that we, at Ubisoft, condemn these hateful acts in the strongest possible terms,” said Guillemot, “and I encourage the rest of the industry and players to denounce them, too.”